Import · Export · Distribution · Fort Collins, CO · Founded 2026
Your bridge between
U.S. brands and Latin American markets.
WING FAI TRADING INC is a Colorado trading company, incorporated in September 2026. We source and quote general merchandise from the United States for overseas partners — electronics, hardware, home goods, beauty, apparel, tools, automotive and industrial supplies. Terms and logistics are confirmed on each inquiry.
By the numbers
A new trading company — measured by how clearly we quote, not by claimed volume.
What we move
General merchandise — categories we can help quote.
Electronics & Consumer Tech · Home Goods, Décor & Small Appliances · Hardware & Construction Materials · Industrial & MRO Supplies · Beauty, Personal Care & Cosmetics · Apparel, Textiles & Footwear · Tools & Power Equipment · Automotive, Moto & Lubricants · Toys, Sports & Outdoor · Office, Cleaning & Packaging
Who we are
A U.S. trading house built to move American products across Latin America.
From Fort Collins, Colorado, WING FAI JOSEPH LEE leads a new U.S. trading desk that reviews line cards from manufacturers and brand owners. We quote sourcing, export paperwork and freight per order — we do not claim an existing container pipeline or overseas warehouse.
WING FAI TRADING INC was incorporated in September 2026 in Colorado. Incorporator: WING FAI JOSEPH LEE. We are a new trading company — here is how we work with brands and manufacturers.
What partners can expect from WING FAI:
- Quoted purchase orders across general merchandise
- Payment terms discussed after the first clean order — typically pro-forma at the start
- Pickup or FOB from the supplier dock — export and freight quoted per shipment
If you manufacture, brand or master-distribute consumer or industrial products in the U.S. and want a serious partner that imports, exports and distributes into Latin America with predictable monthly volume, you're talking to the right team.
Why partner with WING FAI
A new Colorado trading desk — built to open export conversations, not to claim an existing network.
Brands and manufacturers tell us the same thing: they want predictable orders, paid on time, with a partner that actually moves product into the region. That's the model we run on:
- Container or pallet quotes when the order makes sense
- Payment terms in U.S. dollars — pro-forma at the start, Net 30 only after a clean history
- Single point of contact, bilingual (EN / ES), fast PO turnaround
- Export conversations focused on Latin America and other overseas markets
- Compliance, export documentation and customs clearance on our side
What we move
Ten product families. If you sell any of these into the U.S. market, let's talk.
Beauty · Hair Care · Wellness
A dedicated Latin American distribution arm for premium U.S. beauty & wellness brands.
We can review beauty and wellness line cards. Retail placement, marketing and social campaigns are not services we already run at scale.
Beauty & wellness brands we buy for
Open to beauty and wellness line-card reviews.
We're actively signing new distribution agreements with U.S. beauty and wellness brands that want a compliant, brand-safe channel into Latin America. Below are the categories we buy for.
Beauty & wellness categories we buy
- Hair care (shampoo, conditioner, masks, treatments)
- Styling tools & hair accessories
- Skin care, serums & facial treatments
- Color cosmetics & makeup
- Fragrance & body care
- Salon-professional & DTC crossover brands
What a beauty brand can discuss with WING FAI
Territory can be discussed
Exclusive territory and MSRP rules can be discussed if both sides want a written agreement. We will not claim we already police gray-market leakage.
Retail doors we would like to open
Those are the kinds of doors we would like to open — they are not current named accounts.
Marketing only if scoped together
Marketing and influencer work is not a standing in-house studio. Campaigns would be scoped only if we take on a brand together.
Fort Collins office contact
Our beauty vertical is led by bilingual (EN/ES) female operators who understand a beauty brand's voice, packaging standards and consumer education needs — from claims copy to unboxing content.
Brand-protection terms if agreed
MAP, anti-diversion and tracking can be written into an agreement if both sides want it. We will not claim we already run brand-protection enforcement.
Special handling quoted per shipment
Special handling (temperature, humidity) is quoted only when a shipment needs it. Office: Fort Collins, Colorado.
Vitamins · Supplements · Nutraceuticals
Vitamin and supplement export quotes — compliance is reviewed order by order.
Post-pandemic, Latin America has become one of the fastest-growing wellness markets in the world. We can review supplement catalogs. Pharmacy placement and cold-chain are not a standing network we already operate.
- Daily multivitamins & specialty vitamins (D3, B-complex, C)
- Minerals & electrolytes (magnesium, zinc, iron)
- Protein, collagen, amino acids & sports nutrition
- Probiotics, prebiotics & gut-health formulas
- Omega-3 / fish oil & heart-health
- Herbal & botanical supplements (ashwagandha, turmeric, elderberry)
- Women's, prenatal, men's and 50+ wellness
- Weight-management, energy & nootropics
- Immune, sleep, stress & mood support
- Kids' gummies & family wellness
Ideal supplement partner profile
- U.S.-manufactured in a cGMP / NSF / FDA-registered facility
- Third-party tested with published COAs
- Clean-label, science-backed formulations
- Willing to grant exclusive or semi-exclusive LATAM territory
- Committed to MAP enforcement and anti-diversion controls
What a supplement brand can discuss with WING FAI
Territory can be discussed
Exclusive or semi-exclusive territory can be discussed in writing if both sides want it. We will not claim we already police gray-market leakage.
Pharmacy & wellness retail placement
Pharmacy chains, natural-health retailers and clinician networks are the kinds of doors we would like to open. They are not current named accounts — not gray-market resellers.
Cold-chain & shelf-life protection
Cold-chain, FEFO and expiry controls would be specified on a real order. They are not a warehouse we already run.
Brand protection & MAP enforcement
Anti-diversion controls, verified serial tracking on hero SKUs, MAP policy enforcement across marketplaces and takedowns on unauthorized resellers. Your brand equity is defended, not diluted.
Practitioner & influencer channel
Clinician or influencer work would only be scoped if we take on a brand together. We do not have a standing detailing or influencer network in Spanish. We build category demand, not just move inventory.
Replenishment forecasting
SKU-level reporting and rolling POs would only exist after there is actual sell-through. We will not advertise a replenishment system we have not built.
Latin America coverage
Focus markets we intend to serve — including key cities in Venezuela and the wider region.
These cities are examples of markets we want to work with. They are not a claim that we already ship recurring containers there.
- Retail chains
- Hardware distributors
- Electronics wholesalers
- Home goods importers
- Construction supply
- Regional wholesalers
- National retail accounts
- Beauty & cosmetics importers
- Industrial distributors
- Border-trade distributors
- Apparel & textile importers
- Tooling wholesalers
- Automotive aftermarket
- Industrial MRO
- Multi-category retailers
City names are market examples, not proof of current volume.
Why work with WING FAI?
Eight reasons to send us a line card.
Predictable volume. Clean paperwork. Paid on time.
Container or mixed-pallet quotes
We can quote FCL or mixed pallets. Recurring POs are a goal after a successful first order — not something we already run.
Payment terms discussed per order
Wire transfer (ACH / SWIFT) in U.S. dollars. Trade references will be built as orders complete.
We aim to reply quickly
We aim to review a line card promptly from the Fort Collins office. We will not advertise a 48-hour SLA we have not yet proven.
Export and freight quoted per shipment
You ship FOB from your dock (or we arrange pickup). Freight, consolidation and customs are quoted per shipment.
Channels we want to build
We are building retail, wholesale and import conversations — we do not list unnamed 'active accounts' as if they already exist.
Documents reviewed on the order
Export documents and destination requirements are reviewed on the order. We do not claim a standing compliance desk.
Partnerships we want to earn
We're not flipping containers — we build category presence for the brands we represent in-region.
Markets we may approach
Priority inquiry markets include Venezuela, Colombia, Panama, the Dominican Republic and the wider Caribbean.
Supplier onboarding
How a first conversation could go.
A simple path for a newly formed 2026 company: send a line card, we review it, and we quote only if it fits.
1. Send your line card
Email or upload your catalog, MOQs and wholesale price list. Our buyer reviews same week.
2. NDA + supplier file
We can discuss NDA, W-9 and banking details. Trade references will be added as the first orders complete.
3. Pilot purchase order
A first PO, if we proceed, would typically be pro-forma or against a deposit — a mixed pallet to test logistics.
4. Terms after a clean first cycle
After a clean first cycle we can discuss Net 30 USD on wire. It is not automatic.
5. Recurring orders only if the first works
If a first order works, we can talk about a simple forecast and a dedicated contact — that is a later step.
What suppliers tell us
How we plan to work with U.S. manufacturers.
“We review line cards and come back with a clear next step.ion and a team that moves product fast through the channel.”
“Hazmat, DOT and freight are quoted only when a product actually needs them. We will not advertise capabilities we have not booked yet.”
“Incorporator WING FAI JOSEPH LEE. New Colorado corporation, September 2026 — we start with clear specs and written quotes.”
Brand & manufacturer FAQ
What partners usually ask us first.
Brands & manufacturers — let's talk
Let's open your
Latin America channel.
Send us your line card, MOQs and wholesale pricing. We'll come back with a real purchase order conversation — not a tire-kicker email.
Fort Collins, CO 80528
Credentials & compliance
Built to do business with American manufacturers.
WING FAI TRADING INC, incorporated September 2026 in Colorado. Incorporator: WING FAI JOSEPH LEE.
U.S. business account. Wire transfers ACH / SWIFT in U.S. dollars.
Form W-9 and trade references issued to suppliers on the first call.
Hazmat / MSDS / DOT paperwork is arranged only when a quoted order requires it.
Ready to send a line card?
Send us your line card today. We'll come back with a real purchasing conversation within 48 hours.